News & other interesting stuff

https://www.marktforschung.de/hintergruende/interviews/marktforschung/empathie-kann-man-nicht-im-app-shop-kaufen/

AGIL: The new buzz word that clearly shows us that it is no longer an exhaustive study to set up. Contemporary solutions are agile studies, often with the involvement of experts from the customer's house. In agile loops we gain short-term profits and long term a whole new roadmap. That suits our time and signifies us. Specifically: Ask us about our concept PRODUCT INNOVATION SPRINT - characterized by a lean working method and the implementation in several, smaller steps and loops with a continuous adjustment possibility.

FAST: Development periods are getting shorter, and investment in large, structural research programs and tracking studies are shrinking. What is the solution? The intelligent fusion of research methods can be a powerful solution. Or very fast reporting, which is focused on the needs of the decision makers, the management or the developers who work with it. Cockpit-charts with all key results at a glance, we can provide not only for quantitative studies, but especially for qualitative studies based on 50 years of unique and validated expertise (!) in "human observation and interpretation" and in the subsequent consulting. If wished, we competently provide you with all the results you need only a few days after the end of the study and gladly discuss them with you and your business stakeholders via a web conference.

Innovative spirit & joy of thinking – our USP!

contact: susanne.schoettmer(at)schoettmer.de

Germany's economy is successful - and that has good reasons. Many industries and disciplines are characterized by excellence. Often - especially in the B2B sector - such outstanding achievements of German companies and entrepreneurs remain in the dark. Therefore, it is time to honour excellency with a prize. This is the mission of the "German Excellence Award", which was awarded on 18 January 2018 in Frankfurt / Main by the German Institute for Service Quality (DISQ) and the DUB UNTERNEHMER-Magazin.

more relevant information about DEEP DIVE EXPERIENCE: susanne.schoettmer(at)schoettmer.de

more relevant links (external) https://deutscherexzellenzpreis.de and https://multiversum.consulting/

The 2 SKUs launched in October 2016 sell 30 % better than the average of all new launched products – and this completely without TV support. … DEEP DIVE EXPERIENCE is an inspiring reference framework for brand work and a perfect counterpart for quantitative studies & Big Data.“

This is how Bettina Kinzel-Hink, Market Research Group Manager Culinary of Nestlé Germany commented the results on current BVM Congress in Berlin.

Curious? Hans Schöttmer will be delighted to answer your questions.

Our biggest thank goes to the great cooperation with Bettina Kinzel-Hink from Nestlé and the whole auditorium!

Do you want to know more about this paper? Please send a short note, and we arrange this for you!

More Information: susanne.schoettmer(at)schoettmer.de

And what challenges and opportunities result for those of us who are “experts in people” and qualitative researchers? Lisa Neundorfer will be talking about this together with business moderator Jule Jankowski on March 27 at a BVM Symposium in Berlin.

In collaboration with the 28-Day Customer Innovation Cycle, we have developed a concept by means of which we contribute to the qualification of innovation projects based on these new premises of the agility of the process and a more intensive customer experience.

For more information, please contact: susanne.schoettmer(at)schoettmer.de

We give clear answers what might be the reason and inspire actions, to change this to the better.

Consequently thought out of the perspective of your target and with the systematical approach of the Business Model Canvas according to Alex Osterwalder, which covers context variables too, we step ahead.

We develop an individual design referring to your individual situation, your quest for knowledge and your budget and which ideally includes all relevant stakeholder (internal as well as external, from lapsed user up to own sales force).

First class program, relaxed ambience and an endless number of onliners and techs (who also grow older … ähem … more mature ;-) kept us involved as us being societal seissmographs and consumer researchers with those 3 main subjects which we have to think about:
1) Trend towards Omnichannel 
2) Era of Personalization 
3) Customer Journey (online!)

With Julia Stern, VP Performance Marketing of Zalando and Alexander Gösswein of Criteo my masterclass with the headline „People Centric Marketing“ was covered first-class, too.

Hungry for more information?
Call me: Susanne Schöttmer +49 - 40 - 309 662 - 30

Of course: The smartphone is our daily companion in the subway, in the waiting room at the MD, on the sofa at home – almost like a new grown „body part“ ;-).

In all our online surveys we us a design which is completely responsible to any device preferred by respondent. Like this answering can be a pleasant way to pass the time. This also adds to a good answer quality!

Market Research 4.0 – we not just talk, we do.