Welcome

EXPERIENCE the world through the eyes of your target group. UNDERSTAND what motivates them and influences decisions tomorrow. We identify and communicate PROFITABLE KNOWLEDGE to enable you to take quick and relevant actions. Increase the importance of your brand, the attractiveness of your products or the effectiveness of your communication 360°.

We offer intelligently applied agile market research and empirically based consulting - with the human being, your customer at the centre. On the basis of experience, empathy and creativity we give impulses and orientation to make your offer successful and unique. WORLDWIDE.

Identify Opportunities

… with an unique and up-to-date research philosophy, Denkfreude and utmost experienced manual skills  - in Germany, Europe and across the world.

Empower market intelligence

… with a holistic view. We support to align internal procedures systematically consumer-oriented.

Point up paths to success

… through clear strategic and operating-tactical recommendations derived from our studies and personal experience with consumers.

Create orientation

… through connecting smartly the numbers, results, explicit & implicit data, online & offline derived facts to receive amazing insights.

Update

The new "cooking repertoire" ...

... inspired by real life in Corona times: Germany cooks more - does that mean more cooking expertise? Other recipes? Does that last or does it become annoying?

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What makes TikTokkers tick? Or: Understanding the fascination of TikTok.

From enthusiasm to dislike: TikTok polarizes and is on everyone's lips. But the hype of the endless short videos also raises ...

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Get the consumer on board quickly!

Fast, uncomplicated, flexible, affordable, engaging – in a Concept Lab, Relevance Booster, Creation Booster, ... - we have ideas and a concept ...

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People & Markets

Strong researchers gene:
We explore what motivates people and how to develop markets.

  • Trends and social factors
  • Motives and barriers
  • Attitudes and behaviour
  • Market structures and target groups
  • Market gaps and new, emerging market segments

Brands

In the spotlight: We identify a brand’s touchpoints, its facets and potential for development.

  • Brand DNA
  • Brand positioning
  • Brand architecture
  • Brand communication
  • Brand stretching
  • Brand re-launch
  • Brand activation

Products / Offers

From insight to launch: We evaluate and optimise the marketing mix and the service chain.

  • Identify insights
  • Generate ideas
  • Draw up concepts
  • Develop configurations, assortments of the offer
  • Usage & Customer Experience
  • Packaging, design, placement, pricing

Communications

360° communications: We develop messages, evaluate their execution, and optimise the linking of multimedia parameters.

  • Development of creative ideas and concepts
  • Evaluation and optimisation at all stages of execution
  • 360° linking (TV, print, online, dialog media, promotion)

„As a long-established Hanseatic company, we have set sail for the future, with a fresh wind at our back – powered by innovation & Denkfreude since 1965.“

Susanne & Hans Schöttmer, Managing Directors

References

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