EXPERIENCE the world from the perspective of your target groups! UNDERSTAND what drives customers' needs and wishes today and what will influence decisions tomorrow. We bring you up close and personal with real life to deliver PROFITABLE WISDOM. This is how we understand and offer contemporary, intelligent market research and empirically based consultancy in the age of digital transformation. With our experience and creativity, we provide impetus and guidance for successful offers that are a true VALUE proposition. WORLDWIDE.

Identify Opportunities

… with an unique and up-to-date research philosophy, Denkfreude and utmost experienced manual skills  - in Germany, Europe and across the world.

Empower market intelligence

… with a holistic view. We support to align internal procedures systematically consumer-oriented.

Point up paths to success

… through clear strategic and operating-tactical recommendations derived from our studies and personal experience with consumers.

Create orientation

… through connecting smartly the numbers, results, explicit & implicit data, online & offline derived facts to receive amazing insights.



The Schöttmer Institute is now also working in Chinese. This is solely contemporary, because china as one of the fastest developing markets, ...


The Schöttmer Institute is a partner of the newly founded "Consumer Advisory Board" of Pahnke Markenmacherei

Successful brand work is always ...


Sometimes a glass of milk is enough and you don't need a whole cow.

You need fast and uncomplicated support to get projects on track, expand your portfolio ...


People & Markets

Strong researchers gene:
We explore what motivates people and how to develop markets.

  • Trends and social factors
  • Motives and barriers
  • Attitudes and behaviour
  • Market structures and target groups
  • Market gaps and new, emerging market segments


In the spotlight: We identify a brand’s touchpoints, its facets and potential for development.

  • Brand DNA
  • Brand positioning
  • Brand architecture
  • Brand communication
  • Brand stretching
  • Brand re-launch
  • Brand activation

Products / Offers

From insight to launch: We evaluate and optimise the marketing mix and the service chain.

  • Identify insights
  • Generate ideas
  • Draw up concepts
  • Develop configurations, assortments of the offer
  • Usage & Customer Experience
  • Packaging, design, placement, pricing


360° communications: We develop messages, evaluate their execution, and optimise the linking of multimedia parameters.

  • Development of creative ideas and concepts
  • Evaluation and optimisation at all stages of execution
  • 360° linking (TV, print, online, dialog media, promotion)

„As a long-established Hanseatic company, we have set sail for the future, with a fresh wind at our back – powered by innovation & Denkfreude since 1965.“

Susanne & Hans Schöttmer, Managing Directors


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