Your project is our top priority – we give it our all!
What you can expect: Dedicated contacts who personally identify with your topics and projects. People who are guided by empathy, creativity and experience. A dedicated, interdisciplinary team that ideally combines individual skills and versatile interests.
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“We see ourselves as imaginative explorers, experienced decoders, and a strategically source of inspiration and ideas.”
Hans Schöttmer, Managing Director
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Understand people and markets
We provide an up-to-date and candid look at people – your customers – and decode the complexity of your markets from their perspective.
- Trends and social factors
- Motives and barriers
- Attitudes and behaviour
- Market structures and target groups
- Market gaps and new, emerging market segments
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Shape and activate brands
In fast-changing times, we deliver orientation and inspiration for shaping and activating an up-to-date brand image.
- Brand DNA
- Brand positioning
- Brand architecture
- Brand communication
- Brand stretching
- Brand re-launch
- Brand activation
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Develop and enhance products
We identify the wishes of your target groups, explain how customers think and feel about your ideas and products, and provide guidance for successful product developments.
- Identify insights
- Generate ideas
- Draw up concepts
- Develop configurations, assortments of the offer
- Usage & Customer Experience
- Packaging, design, placement, pricing
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Inspire and develop communications
Advertising is dead – long live communications! Brands practice 360° communications, with each medium and every touchpoint serving their own purpose. And yet they all play on the same team – which we are happy to coach.
- Development of creative ideas and concepts
- Evaluation and optimisation at all stages of execution
- 360° perspective (TV, print, online, dialog media, promotion)
Business Opportunities
- Market entry surveys
- Studies about market development
- Basic research
- Market structure analysis
- Trend research
- Competitor analyses
Concept research
- Innovation research
- Innovation support
- Concept development
- Concept testing (insight, positioning, product…)
- Name testing
Brand research
- Brand status
- Brand diagnosis
- Support for brand and logo development
Advertising research
- Pre-tests, post-tests, advertising media tests
- Testing of animatics, photomatics, ‘stealomatics’
- TV commercial testing
- Print testing
- Claim testing
- Online campaign
- Website design and usability testing
- Testing of sales support and sales promotion material
- Customer magazine testing
- Advertising effectiveness testing, tracking
Product research
- Product concept testing
- Product testing (in home and in studio)
- Taste tests, recipe testing
- Sniff, olfactory testing
- Price research, price sensitivity testing
- Potential analyses
- Reliable Purchase Index (RPI)
- TURF analyses
- Sales forecasts, volume estimates
- Usability testing
- Cooking experiences
Packaging
- Design testing
- Handling testing
Target groups
- Motivation research
- Values research / segmentations
- Consumer immersion
- Usage & attitude surveys
- Target group segmentation
Miscellaneous
- Customer satisfaction surveys
- Support for in-house and/or interdisciplinary work groups
- Support of in-house development teams
- Participation in marketing jour fixes