Hatch ideas, let them grow, and verify their merits – in line with your processes and guided by insights.
Develop, fine-tune and enrich modules – predefined or jointly developed in the workshop –into relevant concepts. Online, offline or an effective combination of the two.
Sculpture - Gamification
Creative sculpting (using psychodrama materials kit), to visualise complex value systems, brand images, ideas and/or prototypes in a fun way.
Be right on the scene, in the thick of the action: mobile ethnography via mobile app – your direct line to real life. In real-time, 24/7. The ‘Ethno-Studio’ provides a digital link to the search for clues.
‘Deep Dive Adventures’
Dive deep into the world your target group lives in: an exclusive method combining elements of mobile ethnography and complementary moderated techniques.
‘Sneak In’ workshops
Direct exchange: discuss interim results in internal workshops at our customers' house together, then the study together further shaping. For optimum, accurate results.
Agency, marketing department and customers in direct interaction, moderated with focus, whether in small groups or large interdisciplinary groups. For fast feedback and inspiration in different process stages.
Track and evaluate eye movements and glances – for greater confidence in the impact of details or the effectiveness of offers, communications and shelf layouts in general.
Overview and structure of the value systems of individual people in individual markets – modelled on / building on existing typologies or newly developed, as a planning and working tool/basis for many different areas.
‘Motivation-Salience-Repetition’ is a form of qualified purchase intention analysis, especially in communications research, that takes into consideration the idea of the perceptual prominence of the media’s impact/impression across various levels.
Volume estimates as part of product tests, using a transparent module that can be controlled with individual parameters – no ‘Black Box’. Includes the option to simulate various different scenarios right on your desktop.
Quantitative online check
Flexible and individual options for intelligent, efficient online research. For large projects and for limited budgets.