News & other interesting stuff

Market research is exciting, innovative, fast-paced, informative and full of stories from real life.


Empathy cannot be bought in the App-Shop

Susanne Schöttmer in an interview about self-optimization, clichés and constant accessibility in the series "Women in Market Research" by

more close

Fast, agile and effective - market research consulting today!

EFFECTIVE: With our studies you will get to know your products and brands from a different perspective. The result is not always as clearly proven as it is in our DEEP DIVE EXPERIENCE study we did for Nestlé, but after that, a newly introduced Fix & Frisch product with 2 SKUs generate 30% more turnover without advertising support than the average of all new launches in recent years.

AGIL: The new buzz word that clearly shows us that it is no longer an exhaustive study to set up. Contemporary solutions are agile studies, often with the involvement of experts from the customer's house. In agile loops we gain short-term profits and long term a whole new roadmap. That suits our time and signifies us. Specifically: Ask us about our concept PRODUCT INNOVATION SPRINT - characterized by a lean working method and the implementation in several, smaller steps and loops with a continuous adjustment possibility.

FAST: Development periods are getting shorter, and investment in large, structural research programs and tracking studies are shrinking. What is the solution? The intelligent fusion of research methods can be a powerful solution. Or very fast reporting, which is focused on the needs of the decision makers, the management or the developers who work with it. Cockpit-charts with all key results at a glance, we can provide not only for quantitative studies, but especially for qualitative studies based on 50 years of unique and validated expertise (!) in "human observation and interpretation" and in the subsequent consulting. If wished, we competently provide you with all the results you need only a few days after the end of the study and gladly discuss them with you and your business stakeholders via a web conference.

Innovative spirit & joy of thinking – our USP!

contact: susanne.schoettmer(at)

more close

German Excellence Award 2018 for the User Study DEEP DIVE EXPERIENCE

The Hamburg consulting company Multiversum won the German Excellence Award 2018 in the category "Digitalization - Communication & Consulting" with the "Deep Dive Experience User Study" - a study concept based and worked out together with the tool DEEP DIVE EXPERIENCE of the Schöttmer-Institut.

Germany's economy is successful - and that has good reasons. Many industries and disciplines are characterized by excellence. Often - especially in the B2B sector - such outstanding achievements of German companies and entrepreneurs remain in the dark. Therefore, it is time to honour excellency with a prize. This is the mission of the "German Excellence Award", which was awarded on 18 January 2018 in Frankfurt / Main by the German Institute for Service Quality (DISQ) and the DUB UNTERNEHMER-Magazin.

more relevant information about DEEP DIVE EXPERIENCE: manuela.hoeing(at)

more relevant links und

more close

Our FAMS trainee finishes education with top grade! - Congratulations!

As of today (18 January 2018), our "chick" leaves the nest and fledges to study business psychology. We wish good luck and hope not to lose sight of each other!


30% uplift in sales – good market research pays out!

Hard figures speak for our research attitude and the tool Deep Dive Experience: „Now sales figures are available for our Maggi Blechfixe which were developed through the initial impulse of this study with Schöttmer-Institut:

The 2 SKUs launched in October 2016 sell 30 % better than the average of all new launched products – and this completely without TV support. … DEEP DIVE EXPERIENCE is an inspiring reference framework for brand work and a perfect counterpart for quantitative studies & Big Data.“

This is how Bettina Kinzel-Hink, Market Research Group Manager Culinary of Nestlé Germany commented the results on current BVM Congress in Berlin.

Curious? Hans Schöttmer will be delighted to answer your questions.

more close

Best Paper Award for our contribute to the BVM Congress 2017 in Berlin!

In a live-voting of the participants of current BVM-Congresses 2017 under the headline „Understanding and develop brands – new ways in the world of market research“ won our lecture – which we held together with our client Nestlé / Maggi!

Our biggest thank goes to the great cooperation with Bettina Kinzel-Hink from Nestlé and the whole auditorium!

Do you want to know more about this paper? Please send a short note, and we arrange this for you!

More Information: susanne.schoettmer(at)

more close

Customer centricity - a “pink elephant”? Lecture at the BVM Symposium “Design Thinking”

User-centric approaches such as design thinking propagate the idea of consistently orientating innovation developments towards people. But to what extent is “customer centricity” actually already being implemented?

And what challenges and opportunities result for those of us who are “experts in people” and qualitative researchers? Lisa Neundorfer will be talking about this together with business moderator Jule Jankowski on March 27 at a BVM Symposium in Berlin.

In collaboration with the 28-Day Customer Innovation Cycle, we have developed a concept by means of which we contribute to the qualification of innovation projects based on these new premises of the agility of the process and a more intensive customer experience.

For more information, please contact: susanne.schoettmer(at)

more close

Customer Journey und Curstomer Satisfaction – 2 subjects we do reseach on with smart, efficient and sustainable studies!

You have loyal customers, but not enough new ones? re-purchase rate is too low? too many lapsed user?

We give clear answers what might be the reason and inspire actions, to change this to the better.

Consequently thought out of the perspective of your target and with the systematical approach of the Business Model Canvas according to Alex Osterwalder, which covers context variables too, we step ahead.

We develop an individual design referring to your individual situation, your quest for knowledge and your budget and which ideally includes all relevant stakeholder (internal as well as external, from lapsed user up to own sales force).

more close

#OMR17 in Hamburg – a short review of Susanne Schöttmer from the place to be!

On 2. and 3. march 2017 THE mega event of online marketing scene took place in Hamburg: ONLINE MARKETING ROCKSTARS - with about 27.000 visitors in 3 fair halls. It was us in midst of it – and what we took out?

First class program, relaxed ambience and an endless number of onliners and techs (who also grow older … ähem … more mature ;-) kept us involved as us being societal seissmographs and consumer researchers with those 3 main subjects which we have to think about:
1) Trend towards Omnichannel
2) Era of Personalization
3) Customer Journey (online!)

With Julia Stern, VP Performance Marketing of Zalando and Alexander Gösswein of Criteo my masterclass with the headline „People Centric Marketing“ was covered first-class, too.

Hungry for more information?
Call me: Susanne Schöttmer +49 - 40 - 309 662 - 30

more close

With 44% the smartphone is a most attractive device to answer our online-surveys!

Deliberately chosen 44% of all respondents in our last onlines surveys answered by mobile device, 6 % via tablet and about 50 % personal computer, laptop and others.

Of course: The smartphone is our daily companion in the subway, in the waiting room at the MD, on the sofa at home – almost like a new grown „body part“ ;-).

In all our online surveys we us a design which is completely responsible to any device preferred by respondent. Like this answering can be a pleasant way to pass the time. This also adds to a good answer quality!

Market Research 4.0 – we not just talk, we do.

more close


Following a general audit of Nestlé’s suppliers and service providers in January 2015, we were honoured with a silver ‘ecovadis Supplier Sustainability Ratings’ medal (


Media relations

Susanne Schöttmer
Managing Director
Schöttmer-Institut GmbH
Moenckebergstraße 17
20095 Hamburg


Matthias Kötter: “The test studio is dead – Long live the test studio” – October 2015

PDF Download

Hans Schöttmer: “A vision of good market research” – May 2014

PDF Download 

Jump to the top of this page