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OMR 2022 – Wrap Up

Marketing rock stars on stage and in the crowd - because "online" is no longer a differentiating characteristic of "marketing people" but unites them in cheerful harmony.

Opportunity orientation, dynamism, together with the ubiquitous "Let us work together", these are good recipes to be successful in uncertain times. Once again it was wonderful!

Many thanks to Philipp Westermeyer and the entire OMR team, right down to the sausage vendor!

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A quick A/B test is most welcome ;-)

Quantitative research is nowadays so comfortable, fast and uncomplicated - we are at your side supporting (set-up), performing and interpreting.

Feel free to challenge us with your current topic.

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Get the consumer on board quickly!

Fast, uncomplicated, flexible, affordable, engaging – in a Concept Lab, Relevance Booster, Creation Booster, ...

- we have ideas and a concept that can give everyone (including agencies) the right dose of impuls & insight – pushing in the right direction. Please contact us – especially if you are considering whether you want to involve research at all! It is always worth getting the consumer on board!

More information: hans.schoettmer (at) , +49 40 309662 20


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Stephan Schmid joins SHÖTTMER RESEARCH HUB, a Hamburg/Germany based market research services provider.

Stephan Schmid, most recently Managing Director of Schlesinger Group Germany, has taken up the position of the Unit Director at SCHÖTTMER - RESEARCH HUB in Hamburg/Germany as of January 01, 2022.

The SCHÖTTMER - RESEARCH HUB, start-up of the Schöttmer Institute, which has been located in Hamburg for 50 years, offers highly modular market research services support for research agencies, advertising-, innovation- and design-agencies as well as research professionals, and also for all other interested players who are in the need of contemporary research services for their projects. The SCHÖTTMER - RESEARCH HUB responds to this need with a flexible and individual service offer, to support their clients in their research projects quickly, easily and as a one-stop-shop.

More infos:

read the article in:

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Let's get out of here? And if so, how?

The yearning for a vacation is super high (69%), higher for the vast majority than before Corona (63%). At the same time, Corona has influenced 75%'s travel plans for summer 2021. Well then, butter to the fish: where are you going and with what feeling?

Our current Schöttmer-Flashvote #16 documents, how it stands quite topically generally with the Corona concern and particularly around the longing for vacation. Are we "free" again? How do people feel? And if vacation "yes", then "how"?

Here is a short overview of the results of the current Schöttmer-Flashvote #16/2021.

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The new "cooking repertoire"

... inspired by real life in Corona times: Germany cooks more - does that mean more cooking expertise? Other recipes? Does that last or does it become annoying?

The current Schöttmer Flashvote #15 documents current cooking habits.

Here is a brief overview of the results of the latest Schöttmer Flashvote #15/2021.

or download the paper

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What makes TikTokkers tick? Or: Understanding the fascination of TikTok.

From enthusiasm to dislike: TikTok polarizes and is on everyone's lips. But the hype of the endless short videos also raises many questions that are met with interest and curiosity, but also with reservations and incomprehension.

In our 2021 user study, we at the Schöttmer Institute in Hamburg have, in keeping with our credo "Experience. Understand. Knowledge." investigated the phenomenon of TikTok.

Please read more on or in our study summary

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Will we buy "less, but better" in future? After Corona Presearch - Part 1

The propensity of private households to save increases in the Corona months. We all hope for an end to the pandemic that is weighing everything down.

What will happen when we can actually breathe again and thoughts become freer? What will happen to what we have saved?

Please read our management summary flashvote#13

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Reinforcement in the team of the Schöttmer-Institute in Hamburg:

From September 1st, 2020 Andrea Meixner joins our team. We are very happy, especially since we have been working with her on a project-by-project basis for many years.

As a Senior Research Specialist with many years of experience at the IJF Institute for Youth Research (Roland Berger Group), AC Nielsen, Partner Research and others in Munich and Hamburg, she supports us in the qualitative and quantitative field with a focus on FMCG.

If you have any questions, simply call/ email to:

Susanne Schöttmer, Managing Director
susanne.schoettmer (at) , +49 40 309662 30

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Corona FlashVote#4

Was bedeutet Home-Office für die heimischen Kochroutinen? In der vierten Welle Anfang Juni haben wir uns neben einigen neuen Standard KPIs in Sachen Corona und die Folgen ...

Management Summary zum Download jetzt verfügbar.

Weitere Infos: susanne.schoettmer (at) , +49 40 309662 30

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Following a general audit of Nestlé’s suppliers and service providers in January 2015, we were honoured with a silver ‘ecovadis Supplier Sustainability Ratings’ medal (


Media relations

Susanne Schöttmer
Managing Director
Schöttmer-Institut GmbH
Moenckebergstraße 17
20095 Hamburg


Matthias Kötter: “The test studio is dead – Long live the test studio” – October 2015

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Hans Schöttmer: “A vision of good market research” – May 2014

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